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Market research is any organized effort to gather, analyze and interpret information about target market, about a product or service to be offered for sale in that market. One of the important components of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
Excellent Tools for Market Research:
1. Survey Monkey
2. Proved
3. Aytm
4. SimilarWeb
5. Qualtrics
6. Qualar
7. Consumer surveys
8. Typeform
9. Statista
1. Survey Monkey
SurveyMonkey is online survey development cloud-based software as a service company, founded in 1999 by Ryan Finley. SurveyMonkey provides free, customizable surveys, as well as a suite of paid back-end programs that include data analysis, sample selection, bias elimination, and data representation tools.
Website: www.surveymonkey.com
Pricing Model: Freemium
2. Proved
Proved.co is a next-gen market research service for start-up entrepreneurs, small business owners, and digital marketers.
Website: http://www.proved.co
Pricing Model: Paid
3. Aytm
Ask Your Target Market is an Online Market Research solution that helps brands and agencies gain insights from their precise target markets. Or it is an online and mobile survey research platform with proprietary and partner panels
Website: www.aytm.com
Pricing Model: Fremium
4. SimilarWeb
SimilarWeb solution for the e-commerce industry will help grow your market share by identifying trends, analyzing competitors and reaching the right audience.
Website: www.similarweb.com
Pricing Model: Fremium
5. Qualtrics
Qualtrics makes sophisticated research simple and empowers users to capture customer, product, brand & employee experience insights in one place.
Website: www.qualtrics.com
Pricing Model: Fremium
6. Qualaroo
Qualaroo is a SaaS company that enables companies to gain valuable insights from their prospects and customers in real time. Qualaroo’s mission is to help companies understand why their customers and prospects make decisions
Website: www.qualaroo.com
Pricing Model: Freemium
7. Consumer surveys
Google Surveys makes it easy to get fast, reliable insights from consumers across the internet and on mobile devices allowing you to make more informed business decisions, understand your marketing impact, and keep a pulse on the health of your brand.
Website: www.google.com/analytics/surveys
Pricing Model: Paid
8. Typeform
Typeform is online forms reimagined. Use a simple drag-and-drop interface to create any kind of form, survey or questionnaire. Using typeform feels like an interactive conversation, so you’ll get better engagement and more responses—on every device
Website: www.typeform.com
Pricing Model: Freemium
9. Statista
Statista is an online statistics, market research and business intelligence portal. It provides access to data from market and opinion research institutions, as well as from business organizations and government institutions.
Website: www.statista.com
Pricing Model: Freemium
