Everything you need to know about Web Analytics

Everything you need to know about Web Analytics

  • January 30, 2018
  • Technology

What is Web Analytics?

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process, web analytics tools is used for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness

           top web analytical tools to measure site performance

What are the best web analytics tools?

  1. Google Analytics
  2. Crazy Egg
  3. Kissmetrics
  4. Segment
  5. UX cam
  6. App Annie
  7. Countly
  8. Mixpanel
  9. Optimizely
  10. Taplytics

Google Analytics

 

google analytics tools

Google Analytics is a freemium web analytics service given by Google. Now Google Analytics is the most widely used web analytics service on the Internet. It is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing.

Websitewww.analytics.google.com

Pricing Model: Free Tool

Crazzy Egg

Crazy Egg is a free plug-in that allows you to painlessly add Crazy Egg’s tracking script to your Word Press  website. The tracking script lets Crazy Egg track your visitors.

Website:  www.crazyegg.com

Pricing Model: Freemium

 Kissmetrics

 

KISSmetrics is a powerful web analytics tool. It defines a clear picture of users’ activities on your website and collects all data of every visitor. Using this we can share the feedback and interactions on your website.

Website:  www.kissmetrics.com

Pricing Model: Freemium

Segment

 

Segment is a single platform that collects, stores, and routes your user data to hundreds of tools. They implement your entire event tracking with Segment’s single API instead of wrangling a new API

Website:  www.segment.com

Pricing Model: Freemium

 UX cam

 

UXCam allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data.

Website:  www.uxcam.com

Pricing Model: Freemium

App Annie

 

App Annie is the standard in app analytics and app market data. It will give one easy-to-use platform for running every stage of your app business.

Website:  www.appannie.com

Pricing Model: Freemium

 Countly

 

Countly is the best analytics platform for tracking customer journeys in mobile, web and desktop applications in a secure way.

Website:  www.count.ly

Pricing Model: Freemium

Mixpanel

 

Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications. They provide different tools for targeted communication with them. Its tool-set contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention

Website:  www.mixpanel.com

Pricing Model: Freemium

Optimizely

 

Optimizely is an A/B split testing tool that focused on finding the most effective way to increase income and conversions on your website.

Website:  www.optimizely.com

Pricing Model: Freemium

Taplytics

 

Taplytics is a mobile A/B testing platform for native mobile applications, which allows app makers the ability to test different experiences and quickly push out minor fixes.

Website:  www.taplytics.com

Pricing Model: Paid

 

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