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What is Web Analytics?
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process, web analytics tools is used for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness
What are the best web analytics tools?
- Google Analytics
- Crazy Egg
- Kissmetrics
- Segment
- UX cam
- App Annie
- Countly
- Mixpanel
- Optimizely
- Taplytics
Google Analytics
Google Analytics is a freemium web analytics service given by Google. Now Google Analytics is the most widely used web analytics service on the Internet. It is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing.
Website: www.analytics.google.com
Pricing Model: Free Tool
Crazzy Egg
Crazy Egg is a free plug-in that allows you to painlessly add Crazy Egg’s tracking script to your Word Press website. The tracking script lets Crazy Egg track your visitors.
Website: www.crazyegg.com
Pricing Model: Freemium
Kissmetrics
KISSmetrics is a powerful web analytics tool. It defines a clear picture of users’ activities on your website and collects all data of every visitor. Using this we can share the feedback and interactions on your website.
Website: www.kissmetrics.com
Pricing Model: Freemium
Segment
Segment is a single platform that collects, stores, and routes your user data to hundreds of tools. They implement your entire event tracking with Segment’s single API instead of wrangling a new API
Website: www.segment.com
Pricing Model: Freemium
UX cam
UXCam allows you to eliminate customer struggle and improve user experience by capturing and visualizing screen video and user interaction data.
Website: www.uxcam.com
Pricing Model: Freemium
App Annie
App Annie is the standard in app analytics and app market data. It will give one easy-to-use platform for running every stage of your app business.
Website: www.appannie.com
Pricing Model: Freemium
Countly
Countly is the best analytics platform for tracking customer journeys in mobile, web and desktop applications in a secure way.
Website: www.count.ly
Pricing Model: Freemium
Mixpanel
Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications. They provide different tools for targeted communication with them. Its tool-set contains in-app A/B tests and user survey forms. Data collected is used to build custom reports and measure user engagement and retention
Website: www.mixpanel.com
Pricing Model: Freemium
Optimizely
Optimizely is an A/B split testing tool that focused on finding the most effective way to increase income and conversions on your website.
Website: www.optimizely.com
Pricing Model: Freemium
Taplytics
Taplytics is a mobile A/B testing platform for native mobile applications, which allows app makers the ability to test different experiences and quickly push out minor fixes.
Website: www.taplytics.com
Pricing Model: Paid
